How to Market Real Estate in 2020 Like a Pro
New York’s real estate market is one of the most competitive markets in the world. The demand for real estate in New York never goes down. That’s why AA Real Estate Downtown Manhattan had to be inventive and creative throughout the years. There are many ways a real estate agency can reach its potential customers. It’s a matter of perseverance and cleverness. It doesn’t matter if you’re a real estate agent representative or merely trying to sell your property.
The key is to follow the current trends and give the necessary exposure to your property listing in New York City. How will you do that? From the perspective of a professional, here are some of the most effective marketing methods that are still going to be strong throughout 2020.
It seems that only in the past 5-6 years, people have realized the importance of content in marketing strategies. If you own a business that offers products or services, it’s almost impossible to operate without a website and online presence. Owning a website is crucial to inform your customers on your mission and offers, but you draw them all in with quality content. Well-researched, relevant and informative articles or blog posts can change your business dramatically.
Along with search engine optimization and a mobile-friendly website, you are increasing accessibility and confidence. Let’s also not forget about other forms of content, such as case studies, infographics, and as of recently, videos. Video is becoming a potent marketing tool because it offers info, relatability, and builds trust.
Social Media Marketing
The importance of social media is still very high. In truth, it’s more important than ever to be present on social media and interact with your customers. The fact of the matter is that many people search online for solutions, advice and support. As a brand or service, you have to be there for them to answer questions. Only posting listings on your Facebook or Instagram page won’t suffice if you’re a real estate firm. Agents all-round New York have to engage with customers and offer advice and tutorials online. Sharing thoughts, comments, and exchanging experiences is a massive part of building an audience on social media.
Real estate cannot be sold or bought without proper research. On top of everything, an excellent first impression is what makes or breaks a decision for someone. One of the first things a customer encounters are the images of your listings. For a real estate firm in New York, you have to live up to the high standards. Maximize the quality of the photographs that you take of your listings. A good camera and equipment are essential to show the listing in the best light possible. There needs to be enough light, but not overexposed. The interior also has to be rid of clutter and any other details that might distract from the actual real estate. Retouching photos is also a popular method, but be careful not to overdo it. One day the customer might come to see it for themselves. Just focus on leaving a positive first impression, crisp and high-quality photos, and sparking an interest in the viewer.
Traditional and digital media haven’t gone out of style. Don’t be afraid to market your real estate agency and your services through ads. PPC marketing is still a very stable strategy for gaining more customers. To get the results you need to move your business forward, you need to put in a lot of work into it, but also invest money. Targeted ads that can locate your ideal audience make a huge difference. You will save a lot of time and resources with targeted advertisements because your ads will be shown only to relevant people. For example, Google Ads allows you to target an audience based on location, age, interests, and many other variables. If we take into consideration that the majority of the real estate buyers are Millennials now, you can do your research on their demographic and learn how to target them better.
You’re probably familiar with permission-based email marketing. It essentially means that you, as a real estate company, are going to keep a line of communication with a consenting customer. The strategy is to provide added value to the customer. This value could be anything from free trials and reports to exclusive offers, discounts, or helpful information. Email marketing is not an expensive strategy, as the returns of investments are a dozen times higher. You can incorporate trigger mails and auto-responses, like welcome emails, info requests, reminders, and re-engagement emails. Furthermore, Newsletters are a genius way to interact with customers and keep them informed on the real estate market and current trends.
Each real estate agency in New York City has to stay on top of the game. It’s hard trying to represent your brand in such a saturated market, after all. However, it all starts at the strategy. By implementing this advice that AA Real Estate Agency has shared with you, you’ll surely gain far better reach and more customers. To narrow things down, start with your website. Everybody uses smartphones nowadays, so you have to make sure that it’s appropriately optimized for each platform. If your agency cannot be accessed over the smartphone, you are losing a considerable amount of customers. Secondly, make sure that those who get there find what they’re looking for, whether it be advice, news, or listings. Whatever real estate is displayed on your homepage is representative of the company. The images have to be high-quality and invite the viewers in. With a social media presence, you are building a reputation and increasing customer loyalty. Finally, keep them engaged even long after you’ve finished the deals with your appealing newsletters, articles, and offers. These are some of the most significant aspects of every real estate company marketing, so make sure to check every single one of the points.